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Puma announces it has partnered with UFC middleweight champion Israel Adesanya today, September 18, 2020. According to sources, Adesanya becomes the first MMA fighter to ever sign a sponsorship deal with Puma.
Israel Adesanya has signed a multi-year deal with Puma. He will be the face of their Oceania division but will also be a part of their global marketing plans, as well. It is an apparel and shoe sponsorship. He is the first MMA fighter to ever be sponsored by Puma. pic.twitter.com/ciNMnEZBpn— Ariel Helwani (@arielhelwani) September 17, 2020